Posted in: Entertainment History, News, Trivia Q & A | No Comments | November 23, 2021
Q. What Rolling Stones song was one of the first to be used in a major marketing campaign?
A.”Start Me Up” - Microsoft paid $10 million to use this for their Windows ’95 advertising campaign. Although it became common practice in years to come, this was one of the first times a hit song was used in a major marketing campaign.
The Stones first recorded this at the Some Girls sessions in 1977. After the first two takes, they recorded it with a reggae beat a bunch of times, but didn’t like the result. They put it away until four years later, when they needed a song for Tattoo You (1981). They went back to the second take and reworked it for the album.
Ford used this in ads that started just after midnight on January 1, 2003. It was part of a campaign to reintroduce their cars to the American public, with commercials airing on sporting events as well as an episode of The Simpsons where Keith Richards and Mick Jagger were guest stars. This was the first time a Stones song was used in a car commercial.
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