Flanked by a squad of quirky characters unafraid to rock bowl cuts and mustaches, spitting bars like nobody’s business, and melting hearts left and right, SonReal would be just as at home in a Wes Anderson or Farrelly Brothers movie as he is behind a mic. Hip-hop has never seen a maestro quite like the British Columbia-born rapper, singer, and songwriter.
That’s why he’s already earned multiple Canadian Juno Award nominations including “Rap Recording of the Year” for “Everywhere We Go” in 2014, racked up millions of Spotify streams and YouTube views, and packed shows all over the continent.
However, his story begins in the small town of Vernon.
Growing up, he’d watch his father sing and play country songs on an acoustic guitar with rapt attention. By high school, he started frequenting the local skate park, and became infatuated with the lifestyle of music and skateboarding. At the time, his musical tastes spanned everything from Guns N’ Roses to Green Day, but listening to Nas’s Illmatic and Mobb Deep’s The Infamous resonate through the park would change his life.
In 2016 SonReal began work on his debut international release, One Long Dream. The first single from the project “Can I Get A Witness” was an instant success, achieving Platinum status in Canada and entering the top 15 at pop radio. SonReal further promoted the single by jumping on the road as direct support for Jon Bellion’s sold out Human Condition tour, and then his own North American headlining No Warm Up Tour. 2017 brought a flurry of new music including the stand-alone single “So Far”, and the album cuts “Potential”, “Supersize” and “Problems”.
The latter is the latest single from the album, and will be impacting at radio in July. One Long Dream is the culmination of years of blood, sweat and tears, and SonReal is as excited to share it with his fans as they are to receive it.